Skip to main content

Specializing Your Practice


Specializing your practice to focus on one or two diagnosis classifications can help to set you apart from your peers. It also allows you to narrow down the field of CEU training offerings and stay up to date on the latest research and techniques for treatment of these diagnoses. Many clients will choose treatment for a particular challenge from a specialist as opposed to a general practitioner. Consider these points as you think about specializing your practice

  • What populations do you enjoy working with?
  • Which populations are you most effective with?
  • Do you have a passion for treating one classification of clients?
  • Where will you refer clients that are outside of your scope of practice (remember to offer clients with several referral sources)
  • Is there a missing niche in the market that needs to be filled with specialized services?

Comments

Popular posts from this blog

Continuing Education Credits (CEUs)

Continuing education credits are required to maintain your mental health license (LCSW, LPC, and LMFT). Consider using your mandated CEUs to specialize in the populations you want to serve. This approach will speed you along your path of specialization and allows you to complete your renewal requirements. In Wyoming, clinicians currently need 45 continuing education hours for every two years this typically renews on their birthday. There are many ways to earn the credits you need without breaking the bank.


Local trainings offered by companies such as PESIOnline training many offer unlimited CEUs for a fixed priceWebinarsNational conferences Travel to trainings offered in other cities (tax deduction for private practices)

Offering Telehealth Services

Many private practitioners offer telehealth services to their clients.  There are many benefits to offering this service including flexibility of scheduling, availability of therapist and client and portability. There are few things to remember when offering telehealth services:

Be sure that the insurance policy will pay for telehealth sessions (as needed)Be sure that the carrier you chose for telehealth is encrypted and will offer a BAA (good options include VSee, and Zoom)Speak in a private area to assist with confidentialtyHave clients sign a specific telehealth release

Networking with Other Professionals

Networking with professionals in your community helps you to stay connected to potential referral sources as well as become an active member of the professional community. Getting out and talking to others as you become the face of your business will assist in confidence building for referral sources. Remember when networking to be social, friendly and approachable as you are constantly representing your company. There are several ways to begin networking with others immediately while others take time to develop. Allow community partners to begin associating the name of your business with trust, positivity and advocacy.  Various opportunities to network include
Volunteering for Causes- Special Olympics, Homeless ShelterJoining Kiwanis, Rotary or the Red Carpet Committee via the Chamber of CommerceSponsor a youth T-ball team or bowling teamAttend lunch workshops offered by other community membersHost an Open House at your business and invite other professionals in the areaOffer lunch m…