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Getting Your Name into the Community



It is never to soon to begin getting your name into the community as private practice practitioner. Think about who your ideal clients are and where they gather to shop, go for medial care, take their children for education, go for entertainment, etc. Think about professional offices that treat clients with unmet mental health care needs: doctors offices, laboratories, occupational therapists, counselors at schools and colleges etc. Then start calling and setting up short meetings with the staff to "pitch" your practice. Remember to illustrate what sets your practice apart from others. If a meeting with the staff is not possible, ask to leave information about your business at the front or hang a flyer on the wall. Follow up with the businesses several weeks later to check in. Also discuss the possibility about cross referrals with the businesses you visit. Be sure to take these items with you to the "pitch" meeting

  • Business Cards
  • Brochures
  • Flyers
  • Snacks or lunch to share with the staff
  • Notepad and pen to take notes about cross referral potential 

Comments

  1. Another concept here is the idea of friendly competition with other therapists. By keeping good peer relationships a practitioner opens the door to cross refer with other therapists when they are full or if they have a case that is outside of their skillset.

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