Business Insurance

One purchase to consider for your new business is the proper type of insurance. Many companies that offer personal home, car and life insurance also have commercial plans. You may receive a discount by adding another insurance plan under your established carrier. All clinicians must have malpractice insurance but other types exist as well including

General liability AKA "slip and fall" coverage
Professional Liability- group policies typically include liability insurance for the business and the individual
Business Property Insurance
Errors and Omissions
Auto Coverage- to cover driving clients around town
Dog Bite Coverage- if animal assisted therapy is used in the practice
Comprehensive Equine Liability- if equine therapy is used in the practice

Some of these policies are offered by specialized companies so be sure to understand the policy and get several quotes before committing to a carrier. Insurance companies that offer commercial services may "bundle" several services together at a lower rate.

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Offering Telehealth Services

Many private practitioners offer telehealth services to their clients. There are many benefits to offering this service including flexibility of scheduling, availability of therapist and client and portability. There are few things to remember when offering telehealth services: Be sure that the insurance policy will pay for telehealth sessions (as needed) Be sure that the carrier you chose for telehealth is encrypted and will offer a BAA (good options include VSee, and Zoom) Speak in a private area to assist with confidentialty Have clients sign a specific telehealth release

Getting Your Name into the Community

It is never to soon to begin getting your name into the community as private practice practitioner. Think about who your ideal clients are and where they gather to shop, go for medial care, take their children for education, go for entertainment, etc. Think about professional offices that treat clients with unmet mental health care needs: doctors offices, laboratories, occupational therapists, counselors at schools and colleges etc. Then start calling and setting up short meetings with the staff to "pitch" your practice. Remember to illustrate what sets your practice apart from others. If a meeting with the staff is not possible, ask to leave information about your business at the front or hang a flyer on the wall. Follow up with the businesses several weeks later to check in. Also discuss the possibility about cross referrals with the businesses you visit. Be sure to take these items with you to the "pitch" meeting Business Cards Brochures Flyers Snacks ...

Ongoing Advertising for Small Practices

Marketing is an essential part of your practice. Consistently getting your business' name and expertise into the community increases the clients that "self refer" to you. Word of mouth advertising is an excellent way to begin. Contact your professional and personal contacts at let them know you are accepting referrals. Let current clients know of your appreciation for new referrals and possibly offer $10.00 off their bill for each new referral. Listed below are additional avenues to consider in marketing your private practice. Online Directory Listing Business Facebook Page Instagram Page Google AdWords Website (pay for SEO upgrade) Sponsor local events- bowling team, little league team Offer trainings to professional entities such as State workers Offer a free workshop once a month to the community

Mental Health Practice Support

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