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Keys to Starting your Private Practice



If you have ever dreamed of starting your own successful mental health practice, you are not alone. Many clinicians have taken the leap and started seeing private clients with varying degrees of success.  This begs the question:


How can I succeed in a new private practice?

Equality Connections in Cheyenne, Wyoming helps clinicians of many experience levels realize this dream and we have found some key areas that clinicians need to consider when they start a new practice.
  • Survive the cash flow challenge
  • Accountants, lawyers and financial advisors, Oh My!
  • Business licenses
  • State rules and regulations
  • Obtaining certification 
  • Choosing office space
  • Business insurance 
  • Getting your name into the community
  • Letting people know you are taking new referrals
  • Scheduling clients
  • Billing considerations
  • Ongoing advertising for small practices
  • State tax payments
  • Federal tax payment
  • Retaining clients
Over the next several blog entries, I will be giving you valuable information about the above categories as you start a private practice. 

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Surviving the cash flow challenge

As you begin setting up your private practice, it is important to remain realistic about the time it takes to become fully operational. Typically new practitioners will need  6 months to 2 years to establish their own practice. The difference in set up time will vary with how many referral sources you acquire and how much marketing is completed.  Here are three basic rules to help you get started.

Rule #1: Don't quit your day job
Start seeing private clients after hours from your current job. If there is a non-compete contract in place at your agency, try to negotiate different terms possibly by seeing clientele that varies in diagnosis from clients served in your current agency. You may need to consult an attorney if you cannot negotiate new terms to the non-compete agreement. Many states will only enforce trademark or proprietary information sharing and not actual work restrictions. Meeting with a few clients a week in the beginning will allow you to sample private practice and …

Getting Your Name into the Community

It is never to soon to begin getting your name into the community as private practice practitioner. Think about who your ideal clients are and where they gather to shop, go for medial care, take their children for education, go for entertainment, etc. Think about professional offices that treat clients with unmet mental health care needs: doctors offices, laboratories, occupational therapists, counselors at schools and colleges etc. Then start calling and setting up short meetings with the staff to "pitch" your practice. Remember to illustrate what sets your practice apart from others. If a meeting with the staff is not possible, ask to leave information about your business at the front or hang a flyer on the wall. Follow up with the businesses several weeks later to check in. Also discuss the possibility about cross referrals with the businesses you visit. Be sure to take these items with you to the "pitch" meeting

Business CardsBrochuresFlyersSnacks or lunch to s…