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Keys to Starting your Private Practice



If you have ever dreamed of starting your own successful mental health practice, you are not alone. Many clinicians have taken the leap and started seeing private clients with varying degrees of success.  This begs the question:


How can I succeed in a new private practice?

Equality Connections in Cheyenne, Wyoming helps clinicians of many experience levels realize this dream and we have found some key areas that clinicians need to consider when they start a new practice.
  • Survive the cash flow challenge
  • Accountants, lawyers and financial advisors, Oh My!
  • Business licenses
  • State rules and regulations
  • Obtaining certification 
  • Choosing office space
  • Business insurance 
  • Getting your name into the community
  • Letting people know you are taking new referrals
  • Scheduling clients
  • Billing considerations
  • Ongoing advertising for small practices
  • State tax payments
  • Federal tax payment
  • Retaining clients
Over the next several blog entries, I will be giving you valuable information about the above categories as you start a private practice. 

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Continuing Education Credits (CEUs)

Continuing education credits are required to maintain your mental health license (LCSW, LPC, and LMFT). Consider using your mandated CEUs to specialize in the populations you want to serve. This approach will speed you along your path of specialization and allows you to complete your renewal requirements. In Wyoming, clinicians currently need 45 continuing education hours for every two years this typically renews on their birthday. There are many ways to earn the credits you need without breaking the bank.


Local trainings offered by companies such as PESIOnline training many offer unlimited CEUs for a fixed priceWebinarsNational conferences Travel to trainings offered in other cities (tax deduction for private practices)

Networking with Other Professionals

Networking with professionals in your community helps you to stay connected to potential referral sources as well as become an active member of the professional community. Getting out and talking to others as you become the face of your business will assist in confidence building for referral sources. Remember when networking to be social, friendly and approachable as you are constantly representing your company. There are several ways to begin networking with others immediately while others take time to develop. Allow community partners to begin associating the name of your business with trust, positivity and advocacy.  Various opportunities to network include
Volunteering for Causes- Special Olympics, Homeless ShelterJoining Kiwanis, Rotary or the Red Carpet Committee via the Chamber of CommerceSponsor a youth T-ball team or bowling teamAttend lunch workshops offered by other community membersHost an Open House at your business and invite other professionals in the areaOffer lunch m…

Customer Service

Customer service is an important aspect of all businesses. In private practice, you will experience customer satisfaction and complaints. Customer complaints are best handled promptly and efficiently. Take immediate corrective action with disgruntled clients to prevent an escalation. Address the compliant head on and tell the customer how you are going to solve the problem, correct the issue or make a refund, etc and then follow up with the customer that correction action has been taken. Be sure to accept responsibility when appropriate and be mindful that you are moving toward solving the problem.