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Getting Your Name into the Community

It is never to soon to begin getting your name into the community as private practice practitioner. Think about who your ideal clients are and where they gather to shop, go for medial care, take their children for education, go for entertainment, etc. Think about professional offices that treat clients with unmet mental health care needs: doctors offices, laboratories, occupational therapists, counselors at schools and colleges etc. Then start calling and setting up short meetings with the staff to "pitch" your practice. Remember to illustrate what sets your practice apart from others. If a meeting with the staff is not possible, ask to leave information about your business at the front or hang a flyer on the wall. Follow up with the businesses several weeks later to check in. Also discuss the possibility about cross referrals with the businesses you visit. Be sure to take these items with you to the "pitch" meeting Business Cards Brochures Flyers Snacks ...

Continuing Education Credits (CEUs)

Continuing education credits are required to maintain your mental health license (LCSW, LPC, and LMFT). Consider using your mandated CEUs to specialize in the populations you want to serve. This approach will speed you along your path of specialization and allows you to complete your renewal requirements. In Wyoming, clinicians currently need 45 continuing education hours for every two years this typically renews on their birthday. There are many ways to earn the credits you need without breaking the bank. Local trainings offered by companies such as PESI Online training many offer unlimited CEUs for a fixed price Webinars National conferences  Travel to trainings offered in other cities (tax deduction for private practices)

Ongoing Advertising for Small Practices

Marketing is an essential part of your practice. Consistently getting your business' name and expertise into the community increases the clients that "self refer" to you. Word of mouth advertising is an excellent way to begin. Contact your professional and personal contacts at let them know you are accepting referrals. Let current clients know of your appreciation for new referrals and possibly offer $10.00 off their bill for each new referral. Listed below are additional avenues to consider in marketing your private practice. Online Directory Listing Business Facebook Page Instagram Page Google AdWords Website (pay for SEO upgrade) Sponsor local events- bowling team, little league team Offer trainings to professional entities such as State workers Offer a free workshop once a month to the community